Australia’s OOH sector records 9.26% net revenue growth in March quarter

In OOH News By M4G Bureau - April 12, 2024

DOOH revenue accounts for 74.1% of total net media revenue year-to-date

Moving Walls Group appoints Larry Kleist as Global Chief Revenue Officer

In OOH News By M4G Bureau - February 20, 2024

"Larry's appointment comes at a crucial juncture as we embark on our journey towards achieving unprecedented revenue milestones," says Moving Walls Group CEO Srikanth Ramachandran

Ocean Outdoor reopens ad fund to combat climate change, the biodiversity crisis & marine pollution

In Digital OOH By M4G Bureau - November 23, 2023

Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across the company’s extensive digital screen network in 16 cities.

DOOH solutions multiply revenue: Aashiq, Deputy Director, NovaStar

In OOH Solutions By M4G Bureau - November 22, 2023

Dynamic displays have changed the game significantly when it comes to brand communication in the retail and out of home spaces. Aashiq, Deputy Director of NovaStar, delves into this in detail in this conversation as part of ‘Insights @ Digital X’ presented by DDX Asia.

‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

Ocean Outdoor UK adopts new sustainability strategy

In OOH News By M4G Bureau - September 25, 2023

Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects

UK’s 75Media, Wildstone support Salford City Council’s push for revenues, public messaging

In OOH News By Rajiv Raghunath - August 31, 2023

Wildstone has developed 4 digital billboards that will be operated by 75Media

OOH global revenue tops $40bn in new WOO Global Market Index report

In OOH News By M4G Bureau - August 01, 2023

OOH market share against other media to go up to 5.1% from 4.7% in 2022

‘Campaign delivery matters’

In Viewpoints By Rajiv Raghunath - July 14, 2023

Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:

Argentina-based W351 planning for business footprints in India

In OOH Solutions By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.