Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy

Key speakers of 2nd Transit Media Talks

In OOH News By M4G Bureau - February 05, 2020

The show is going to be addressed by a mix of authorities, brand marketers and research analysts

BARC India appoints Mahendra Upadhyay as Chief Information Officer

In OOH News By M4G Bureau - December 11, 2019

Mahendra is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

In Research By M4G Bureau - September 16, 2019

TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Dentsu launches comprehensive single source consumer study- CCS 2019

In OOH News By M4G Bureau - July 09, 2019

The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in urban India