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Results For "Research"

100 News Found

Market Research Society of India elects Manish Makhijani, Global Insights Director, Hindustan Unilever as President
Market Research Society of India elects Manish Makhijani, Global Insights Director, Hindustan Unilever as President

In OOH News By M4G Bureau - July 08, 2022

MRSI’s Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry

Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health Division, joins OAA 2022 Jury
Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health Division, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 06, 2022

Ritu is a passionate brand builder and an experienced business leader with over 17 years of experience having worked closely on developing business & brand growth strategies, white space product launches, expansions, and other projects leading multi-functional teams across marketing, sales, finance, product supply, purchases and research.

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

In OOH News By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

US-based KEVANI study examines the role of OOH placements with ad retention & perception
US-based KEVANI study examines the role of OOH placements with ad retention & perception

In Research By Rajiv Raghunath - June 10, 2022

Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.

Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022

In OOH News By M4G Bureau - June 01, 2022

An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

Hivestack launches research division for in-store, programmatic media activation in the metaverse
Hivestack launches research division for in-store, programmatic media activation in the metaverse

In Digital OOH By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative

WOO to reveal new audience measurement guidelines at Toronto 2022
WOO to reveal new audience measurement guidelines at Toronto 2022

In OOH News By Rajiv Raghunath - March 24, 2022

The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.

JCDecaux gets Gold from EcoVadis for environmental & CSR performance
JCDecaux gets Gold from EcoVadis for environmental & CSR performance

In OOH News By M4G Bureau - January 05, 2022

JCDecaux is now among the Top 1% of companies assessed by EcoVadis in the ‘Advertising and Market Research’ category

71% of Indian marketers’ budgets set to increase in 2022: DCMN report
71% of Indian marketers’ budgets set to increase in 2022: DCMN report

In Research By M4G Bureau - December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

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