More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

'DOOH to grow with programmatic buying becoming new normal'

In Research By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

Group M ropes in Ajay Mehta as MD for Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Global Digital Signage market to grow by projected US$10.3 Billion

In Research By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market

‘The New Normal’ - A case of ‘Diffusion of Innovation’

In Research By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

OOH worldwide market projected to grow by US$ 11.1 Billion

In OOH News By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

Laqshya launches sequel report on Green and Orange districts opportunities

In Research By M4G Bureau - May 28, 2020

In this report, the agency has examined the organized industries functional in the orange and green districts across the country

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

In Research By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report