‘We want Noida to become a major OOH destination’

In Viewpoints By Bhawana Anand - June 25, 2018

After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority

Noida Authority weighing the options to promote DOOH media

In Digital OOH By Bhawana Anand - May 15, 2018

The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms