‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’

In OOH Solutions By M4G Bureau - December 15, 2021

Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is a great platform for the industry for exchange of knowledge and ideas.

Shilpa Shetty to endorse BL Agro’s ‘Nourish’

In OOH News By M4G Bureau - March 10, 2021

With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.

GHMC announces service centric OOH ad plans

In OOH News By M4G Bureau - February 01, 2021

As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.

Burger King recalls 2020 grilling with a multimedia campaign

In OOH News By M4G Bureau - December 28, 2020

The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions

JadeBlue taps into wedding season business with multi-city campaign

In Campaigns By Pratima Pareek - December 22, 2020

The brand is also focussing on year-end sale promotions

COLORS launches ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ campaign

In OOH News By M4G Bureau - September 25, 2020

Branded sanitiser dispensing units will be placed in Mumbai and Delhi NCR for OOH promotions of the show

Political parties to focus on OOH media for Bihar Assembly election

In OOH News By Bhawana Anand - September 16, 2020

The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown

Tata Starbucks launches tactical campaign for its drive- thru outlet

In Campaigns By M4G Bureau - August 17, 2020

Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions

OOH- Pretty Fit for promotions

In Campaigns By M4G Bureau - February 20, 2020

Laqshya Media handled the media duties for the campaign executed in Mumbai

Labdhi Lifestyle’s OOH exclusive campaign set to launch tomorrow

In OOH News By M4G Bureau - February 20, 2020

The brand has allotted 2.5cr budget for promotions via outdoor & digital ads