'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

SDMC to go with record high minimum reserve price for BRT tender

In OOH News By Satarupa Chakraborty - January 10, 2017

The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.

SDMC plans 100 smart public utilities with advertising media

In OOH News By Satarupa Chakraborty - January 06, 2017

SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each

SDMC ad revenues take a sharp northbound curve

In OOH News By Satarupa Chakraborty - December 02, 2016

As opposed to Rs 45 crore ad revenues earned last year, SDMC has already earned Rs 75 crore this fiscal year and aims to mop up around Rs 120 crore by the end of FY2016-17, a near three-fold ad revenue growth