Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India to address Outdoor Advertising Convention 2023

In OOH News By M4G Bureau - July 18, 2023

George Kovoor will speak on the ‘The 2Ps for Business - Purpose & Profit’

Consumer still averse to use of public touchscreens: Ultraleap study

In Research By M4G Bureau - August 05, 2022

Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.

Interface tech major Ultraleap raises £60 million in Series D fundraise

In Digital OOH By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media

In Digital OOH By Rajiv Raghunath - April 21, 2021

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

Think fresh, dude!: 7UP’s new success mantra to youth

In OOH News By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

PepsiCo’s Deepika Warrier joins Diageo as CMO

In OOH News By M4G Bureau - July 08, 2020

Warrier moves after 2 decades from PepsiCo where she undertook various key roles in strategy and marketing

Walk the talk

In Viewpoints By M4G Bureau - June 26, 2020

We're living through a nationwide reckoning on racism, and brands have a constructive role to play, writes Branding, Marketing, and Communications Consultant Lee Rafkin

SLICE brings alive ‘Thickest Mango Drink’ proposition on OOH

In Campaigns By Bhawana Anand - April 01, 2020

Media Supplements creates an indomitable outdoor presence for the fruit based soft drink in Mumbai & Delhi