All-party meet in Kerala backs ban on use of PVC flex for advertising

In OOH News By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

Kerala OOH once again in line of fire on flex issue

In OOH News By M4G Bureau - April 27, 2018

The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units

Skrap finds ways to efficiently collect, recycle flex material

In OOH Solutions By Bhawana Anand - March 22, 2018

Skrap collected 145 kg of flex waste which was distributed amongst different channels for recycling. A huge chunk was sent to ACC Cement which uses PVC material for their co-processing work

Australia’s Vinyl Council identifies novel PVC ad banner recycling options

In OOH News By M4G Bureau - March 15, 2018

An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million m² of PVC advertising banners sent to Australian landfills every year.

Orango Solutions introduces eco-friendly signages at Srinagar Airport

In OOH Solutions By Bhawana Anand - January 31, 2018

The 100% recyclable fabric-based signage solutions have been used in place of PVC; 10 media units at the airport have been wrapped with this eco-friendly material

Adopt eco-friendly material to offset curbs on flex: digital printers

In OOH News By Bhawana Anand - January 16, 2018

Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners

Large format printers in Bengaluru in line of fire as NGT steps up drive against flex

In OOH News By Bhawana Anand - December 09, 2017

The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes

Sun Sign & Technologies introduces Starflex PVC free media

In OOH Solutions By Bhawana Anand - November 23, 2017

This material has been rolled out in the Indian market for testing to check its application and sustainability, with particular focus on the Raipur market where the state government has called for a ban on PVC flex

IOAA initiates separate chapter for large format digital printers

In OOH Solutions By Rajiv Raghunath - November 20, 2017

At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others

Vijas Digital evangelising digital wall painting in rural OOH space

In OOH News By Satarupa Chakraborty - January 17, 2017

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available