Results For "PEOPLE"
167 News Found
Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets
In OOH Solutions By M4G Bureau - April 02, 2024
Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.
Insight Brandcom takes PM Modi’s Viksit Bharat Sankalp Yatra campaign across 8 states
In Campaigns By M4G Bureau - February 20, 2024
Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.
Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil
In Digital OOH By M4G Bureau - February 08, 2024
Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server
Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations
In Campaigns By M4G Bureau - October 25, 2023
Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Lighting says, “Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”
‘Advertisers get to enjoy the best of OOH today’
In Viewpoints By Rajiv Raghunath - August 09, 2023
Matthew Dearden, CEO & Co-Founder of Alight Media, one of the fastest growing OOH media owning companies in the UK, talks about the company's digital-first approach, people-first outlook, and customer-centricity in an interview with Rajiv Raghunath.
‘Location, scale & timing: make our wallscapes so desired’
In Campaigns By Rajiv Raghunath - July 27, 2023
For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.
‘Building a smart HR strategy for OOH’
In Viewpoints By M4G Bureau - July 26, 2023
Dr Dwarika Prasad Uniyal, Pro Vice Chancellor, RV University, Bengaluru, takes a deep dive into the still waters of OOH talent pool and comes up with innovative ideas for human capital formation.
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan
In Campaigns By M4G Bureau - June 28, 2023
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
ideacafe.agency announces key leadership hires
In OOH News By M4G Bureau - June 12, 2023
Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency