"OOH is the most multifaceted medium"

In Viewpoints By M4G Bureau - September 06, 2017

As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

Do the DOOH

In OOH News By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.

OAC 2016 kicks off in Delhi-NCR today

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.

"I expect OOH industry to clock 12-13% growth"

In Viewpoints By M4G Bureau - May 18, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.

Sigma Trade Wings bags sole advertising rights of Fun Republic Mall, Lucknow

In OOH News By Satarupa Chakraborty - March 29, 2016

Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.

'OOH media has not got its due'

In Viewpoints By M4G Bureau - February 22, 2016

Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.

YES BANK: Banking On Engaging OOH

In Viewpoints By M4G Bureau - October 05, 2015

In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts: