Results For "Outdoor-Advertising"
534 News Found
Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh
In OOH News By M4G Bureau - October 27, 2023
The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.
A poet-tech fusion of rain, tea and music!
In Campaigns By M4G Bureau - October 10, 2023
India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records
‘Media owners & agencies should look to work in unison’
In Gallery By - October 06, 2023
The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)
‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’
In Gallery By - September 27, 2023
Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.
Rohan Ekbote joins Tata Croma after 7-year stint with Vi
In OOH News By M4G Bureau - September 04, 2023
Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.
OMA launches cloud-based industry-wide automated insertion order tool OASIS
In OOH News By M4G Bureau - September 04, 2023
The platform was built to standardise and streamline the campaign buying and verification process
Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association
In OOH News By Rajiv Raghunath - August 31, 2023
Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA
‘Messaging is important to grab attention’
In OOH News By M4G Bureau - August 07, 2023
During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication
‘Information overload has led to shorter attention spans’
In OOH News By M4G Bureau - August 07, 2023
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.
Creativity is what does creativity does - magic
In OOH News By N Jayalakshmi - August 04, 2023
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.