Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

Traditional OOH has heft even as DOOH, PDOOH break new ground

In OOH News By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign

In Digital OOH By Rajiv Raghunath - June 11, 2020

Broadsign joins hands with Creative Conscience, L&Co, Voodooh, others for the DOOH campaign

‘Now is the time for us to enhance software capabilities in our media’

In Digital OOH By Pray Jani - April 09, 2020

Sandeep Bommireddi, Co-Founder of Adonmo, listed in the Forbes Asia’s 30 under 30 of 2020, underlines the firm’s laser focus on developing innovative solutions

Yogesh Lakhani conferred with doctorate degree

In OOH News By M4G Bureau - August 06, 2019

The CMD of Bright Outdoor Media Pvt. Ltd., was recently awarded the doctorate degree from the prestigious Sorbonne University

Eureka Forbes appoints Taproot Dentsu as its creative agency

In OOH News By M4G Bureau - August 07, 2018

The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy

In Campaigns By M4G Bureau - November 07, 2017

Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation

Soch leaves an indelible imprint on Inorbit Mall escalator handrail

In Campaigns By M4G Bureau - October 12, 2017

The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution

Amazon connects with vendors & sellers via branded mobile vans

In Campaigns By Satarupa Chakraborty - March 24, 2016

Delhi-based Vibgyor Brand Services was roped in by Amazon India to spread awareness about the e-commerce portal among the small and medium enterprises of multiple cities through mobile vans to sell their products online.