Australia’s Vinyl Council identifies novel PVC ad banner recycling options

In OOH News By M4G Bureau - March 15, 2018

An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million m² of PVC advertising banners sent to Australian landfills every year.

Samsung augments digital outdoor display solutions

In Digital OOH By M4G Bureau - February 21, 2018

In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages

Fortune boards DMRC Line 5, 6 to promote ‘fresh atta’

In Campaigns By M4G Bureau - February 02, 2018

The brand has opted for train wrap and in-train branding to promote its flour product. The creatives on the inside train panels focus upon the healthy ingredients of the offering

Ocean Outdoor launches ‘Ocean for Oceans’ to #StopThePlasticTide

In Digital OOH By Rajiv Raghunath - January 30, 2018

Ocean has announced a 3-year partnership with the Marine Conservation Society that will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans

Nippon Paint portrays TN culture in all its resplendence

In Gallery By M4G Bureau - January 23, 2018

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture

Nippon Paint portrays TN culture in all its resplendence

In Campaigns By M4G Bureau - January 23, 2018

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture

Programmatic a catalyst for small screen networks

In Digital OOH By M4G Bureau - January 19, 2018

The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media

Adopt eco-friendly material to offset curbs on flex: digital printers

In OOH News By Bhawana Anand - January 16, 2018

Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners

Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’

In Campaigns By M4G Bureau - January 14, 2018

Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations

IDBI Federal Life sprints the Marathon on Kolkata Metro

In Campaigns By Ria Banerjee - January 13, 2018

The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4