Australia’s OOH sector records 9.26% net revenue growth in March quarter

In OOH News By M4G Bureau - April 12, 2024

DOOH revenue accounts for 74.1% of total net media revenue year-to-date

‘There's a plethora of data available today, the challenge is how to use & structure it’

In Viewpoints By M4G Bureau - April 12, 2024

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.

‘We liberate OOH firms from tedious reporting & admin burdens’

In Viewpoints By M4G Bureau - April 11, 2024

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:

Renowned green OOH media firm Zest Outdoor takes up Title Sponsorship of OAC 2024

In OOH News By M4G Bureau - April 10, 2024

"We are proud to sponsor OAC because it stands as a beacon in the out-of-home industry, fostering growth and innovation,” says Rajneesh Bahl, CEO of Zest Outdoor

Tata AIA's playful campaign ties life insurance to wedding preparations

In Campaigns By Sakshi Sanghavi - April 10, 2024

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach

In Viewpoints By Rajiv Raghunath - April 08, 2024

Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.

Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

In OOH News By M4G Bureau - April 08, 2024

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

The Great Indian Kapil Show goes big on OOH

In Campaigns By Sakshi Sanghavi - April 05, 2024

Mumbai streets shine the light on the new show

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”