Quividi DOOH analytics powers contextual advertising

In Digital OOH By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

Vivo travels with Chennai Metro commuters

In Campaigns By Satarupa Chakraborty - December 16, 2016

Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux has the exclusive advertising rights for the CMRL trains

Age UK turns to geo-targeted billboards to connect with lonely elders

In Digital OOH By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

Celebs exhort people to join Global Citizen India movement

In Campaigns By VJ Media Bureau - November 18, 2016

The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media

D'décor steps out to promote new store launch in Delhi

In Campaigns By Satarupa Chakraborty - November 07, 2016

Laqshya Solutions created and rolled out the brand's OOH campaign

Divya Marathi exemplifies'Swatantra Vichaar'

In Campaigns By Satarupa Chakraborty - November 03, 2016

The Marathi daily has launched an extensive OOH campaign to amplify the importance of independent thinking in line with the publication's outlook

Manyavar dresses Delhi outdoor in ethnic fashion

In Campaigns By Satarupa Chakraborty - November 02, 2016

Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network

Tanishq adorns outdoor with its temple jewelry collection

In Campaigns By Satarupa Chakraborty - October 27, 2016

The brand launched its special jewelry collection riding on a loud multi-city OOH campaign, as part of a multi-media campaign.

JOTUN Paints colours Kerala with Onam happiness

In Campaigns By Satarupa Chakraborty - October 20, 2016

JOTUN Paints resorts to a high-visibility Ooh campaign in important cities of Kerala during the festivities of Onam.