‘innovation plays a crucial role in OOH advertising’

In Viewpoints By M4G Bureau - February 29, 2024

Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty

In OOH News By Amrit Mishra - February 05, 2024

Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.

Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

In OOH News By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession

In Digital OOH By Rajiv Raghunath - November 29, 2023

Euroma2 is one of the top lifestyle malls in Rome

‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’

In Gallery By - November 01, 2023

Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.

OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

In OOH News By M4G Bureau - October 27, 2023

The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

How local restaurants can harness the power of OOH to bring in more customers

In Research By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

In Digital OOH By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.