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Results For "OOH-Advertising"

180 News Found

Pepsi uncorks blind taste test in Netherlands
Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

‘OOH delivers good RoI & strong brand recall among TG’
‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising

‘OOH advertising is a good catalyst for product promotion’
‘OOH advertising is a good catalyst for product promotion’

In Campaigns By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities

Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights
Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights

In OOH News By M4G Bureau - October 16, 2018

The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains

‘OOH certainly helps boost sales’
‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Kolkata Metro floats tender for OOH media
Kolkata Metro floats tender for OOH media

In OOH News By Ria Banerjee - October 04, 2018

The contract has been awarded for 10 years

‘OOH has adapted to changing consumer preferences’
‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

Metrics, creative focus will augment OOH advertising: Brand marketers
Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

‘OOH can play a key role in Mumbai city beautification’
‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

‘DOOH campaigns ensure strong brand recall’
‘DOOH campaigns ensure strong brand recall’

In Viewpoints By Ria Banerjee - June 02, 2018

McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.

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