Vistara promises a premium travel experience all the way

In Campaigns By M4G Bureau - November 28, 2017

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites

Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH

In OOH Solutions By Amaan Kazmi - November 27, 2017

The ‘Play’ series can be used to manage either few screens for indoor applications or a huge network of displays installed across the city. The XM series can be wired to the screens without much cabling which makes it a robust, compact and economical digital signage media player

DMRC invites bids for rights on inside media on Lines 7 & 8

In OOH News By M4G Bureau - November 27, 2017

Line 7 has 31 stations with 2,080 sq.m. minimum chargeable area offered and line 8 has 18 stations with 1,800 sq.m minimum chargeable area offered. On both lines, few stations are likely to start their operations in December 2017 and few will commence operations in the upcoming year

‘One industry voice central to self-regulation & business growth’

In OOH News By Bhawana Anand - November 21, 2017

Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA North India Chapter at a panel discussion held at the Delhi NCR Talks OOH Conference

‘Delhi NCR is bristling with OOH growth opportunities’

In OOH News By Satarupa Chakraborty - November 17, 2017

Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion

Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram

In OOH News By M4G Bureau - November 17, 2017

Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works

DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

New Daktronics Media Kit offers unlimited customizable messaging options

In Digital OOH By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

Total reinforces the ‘Quartz’ promise to keep motor engines young

In Campaigns By M4G Bureau - November 09, 2017

The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month

Emami Fair & Handsome makes a face to face connect with male audience

In Gallery By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence