Results For "OMA"
239 News Found
Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - April 15, 2024
“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
McDonald's Netherlands and TBWA use aroma to tingle taste buds
In Campaigns By Sakshi Sanghavi - April 10, 2024
Plain red and yellow billboards were installed with smell of fries emitting from them
‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’
In OOH News By Rajiv Raghunath - April 03, 2024
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets
In OOH Solutions By M4G Bureau - April 02, 2024
Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.
What automation & programmatic mean for OOH
In OOH News By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer
In OOH News By M4G Bureau - March 01, 2024
Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry
Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru
In OOH News By M4G Bureau - February 26, 2024
Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'
PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays
In OOH Solutions By M4G Bureau - February 21, 2024
PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.
Broadsign releases State of Static OOH Report
In Research By Rajiv Raghunath - February 16, 2024
Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus