Results For "OAC"
552 News Found
‘Mall signages - a perfect growth opportunity for DOOH’
In OOH News By M4G Bureau - August 02, 2017
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
‘A common OOH currency to measure the media is vital’
In OOH News By M4G Bureau - August 02, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.
‘OOH can spur social entrepreneurship in a big way’
In OOH News By M4G Bureau - August 02, 2017
Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.
Expand, measure, plan & localise OOH: Rajesh VL
In OOH News By Nabamita Chatterjee - August 01, 2017
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics
OOH industry should work in an integrated manner: Panel
In OOH News By Nabamita Chatterjee - August 01, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
Orient Electric appoints Lodestar UM as Media AoR
In OOH News By M4G Bureau - August 01, 2017
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter
Creativity at DOOH is essential to draw brands to invest
In OOH News By Nabamita Chatterjee - July 29, 2017
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’ on day II of OAC 2017.
OOH will provide umpteen opportunities in the near future
In OOH News By Nabamita Chatterjee - July 29, 2017
The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.
Nabendu Bhattacharyya anchors the Quintessential OOH Quiz at OAC 2017
In OOH News By Nabamita Chatterjee - July 29, 2017
The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.
“The power of creative ideas to be given more importance”
In OOH News By Nabamita Chatterjee - July 29, 2017
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017