Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

OOH industry should work in an integrated manner: Panel

In OOH News By Nabamita Chatterjee - August 01, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

Creativity at DOOH is essential to draw brands to invest

In OOH News By Nabamita Chatterjee - July 29, 2017

Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’ on day II of OAC 2017.

OOH will provide umpteen opportunities in the near future

In OOH News By Nabamita Chatterjee - July 29, 2017

The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.

Nabendu Bhattacharyya anchors the Quintessential OOH Quiz at OAC 2017

In OOH News By Nabamita Chatterjee - July 29, 2017

The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.

“The power of creative ideas to be given more importance”

In OOH News By Nabamita Chatterjee - July 29, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017

Factors contributing to the ideal deployment of DOOH site

In OOH News By Nabamita Chatterjee - July 29, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.

“Airport offers experience not products”: Ramendra Kumar Singh

In OOH News By Nabamita Chatterjee - July 29, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

“Amalgamation of digital and traditional OOH is the future”

In OOH News By Nabamita Chatterjee - July 29, 2017

Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017

“Rivalry is Relevant”: Joy Bhattacharjya

In OOH News By M4G Bureau - July 28, 2017

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talks about “Building Bridges: For OOH Business’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.