Results For "Media"
2795 News Found
Global leaders to address International OOH Congress in St. Petersburg
In OOH News By M4G Bureau - August 03, 2018
Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress
BBMP to confer with industry on draft ad policy
In OOH News By Bhawana Anand - August 03, 2018
The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7
Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts
In Campaigns By M4G Bureau - August 03, 2018
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
In OOH News By M4G Bureau - August 02, 2018
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin
In OOH News By M4G Bureau - August 02, 2018
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
Native content will make OOH more engaging: Brendon Cook
In Digital OOH By M4G Bureau - August 01, 2018
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Madison Media appoints Shan Jain as CSO
In OOH News By M4G Bureau - August 01, 2018
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign
In OOH News By M4G Bureau - July 30, 2018
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)
Girish Menon cements foundation of OAC 2018
In OOH News By Bhawana Anand - July 27, 2018
The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share