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Results For "Media-Mix"

21 News Found

‘Metro station branding has emerged as an integral part of our media mix’
‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'
Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'

In Campaigns By M4G Bureau - October 16, 2023

The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.

‘Dream big for OOH’
‘Dream big for OOH’

In OOH News By M4G Bureau - August 02, 2023

Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US

In OOH News By M4G Bureau - August 01, 2022

Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

‘Now is the best time to include OOH as part of the media mix’
‘Now is the best time to include OOH as part of the media mix’

In OOH News By - February 21, 2022

With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.

‘OOH must be an integral part of a brand manager’s media mix’
‘OOH must be an integral part of a brand manager’s media mix’

In Viewpoints By N Jayalakshmi - July 05, 2021

Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…

‘We connect digital marketing & DOOH’
‘We connect digital marketing & DOOH’

In Gallery By - May 29, 2021

Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.

OOH part of Mother Dairy’s media mix in ice creams campaign
OOH part of Mother Dairy’s media mix in ice creams campaign

In OOH News By M4G Bureau - April 01, 2021

The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.

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