Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

In OOH News By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

A strategic recipe for maximising ROI

In OOH News By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’

In OOH News By M4G Bureau - January 31, 2024

The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart

‘Fighter’ ascends to new heights with ground-breaking marketing campaign

In Campaigns By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express to speak at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 30, 2024

Ranjit Kumar M will be participating in a panel discussion on the theme ‘What's the RoI that OOH must deliver to advertiser?’

Himanshu Mehta, Director – Growth Marketing, BeepKart to address 2nd South India Talks OOH conference in Chennai

In OOH News By M4G Bureau - January 24, 2024

Himanshu will be sharing his perspectives on ‘What's the RoI that OOH must deliver to advertiser’

Goafest 2024 to be held during May 29-31

In OOH News By M4G Bureau - January 24, 2024

Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia

Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer

In OOH News By M4G Bureau - January 15, 2024

Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics

‘DOOH is seeing accelerated growth in Indonesia’

In Viewpoints By Rajiv Raghunath - January 12, 2024

Agung Prihambodo, Marketing Director, AMG Indonesia shares his perspectives on the OOH growth dynamics in the Indonesia market, and the company’s core areas, in an interview with Rajiv Raghunath. Edited excerpts:

‘DOOH presents a compelling case for brands to invest more’

In Digital OOH By Rajiv Raghunath - January 09, 2024

Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven, and engaging advertising solutions.