‘OOH is a very important touchpoint through which we can reach our consumers’

In Viewpoints By N Jayalakshmi - April 06, 2022

In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.

‘Build a cluster level marketing plan for rural OOH’

In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021

At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.

Will Adani Wilmar jump back on metro branding with #Metrobackontrack?

In OOH News By Bhawana Anand - September 14, 2020

Rohit Markanday, DGM- Trade Marketing, Adani Wilmar shares their marketing plans with regards to metro and outdoor branding

Vi plans for high decibel marketing campaign to promote new identity

In OOH News By M4G Bureau - September 08, 2020

Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks

Mondelez India plans extensive marketing promotion for new product under chocobakery category

In OOH News By M4G Bureau - July 01, 2020

Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes

Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter

In OOH News By M4G Bureau - June 25, 2020

Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra

`Airports will remain major consumer touchpoints for us'

In OOH News By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans

upGrad onboards Tilt Brand Solutions to handle massive marketing plans

In OOH News By M4G Bureau - January 13, 2020

The brand is set to unleash its biggest marketing and communication drive via online & offline channels

OOH bags 1st spot in Imagica’s new marketing plan

In Campaigns By Pray Jani - October 24, 2019

The themed park re-imagines itself into Amaze-ment park using strategic OOH formats

Dalmia Cement reaffirms commitment to the nation with new brand positioning

In OOH News By M4G Bureau - September 18, 2019

‘Future Today’, the new brand positioning is planned to be strengthened with 360-degree marketing plan