Mohali’s CP67 Mall illuminates with giant tricolour

In OOH News By M4G Bureau - August 17, 2023

The luminous symbol was a part of the Independence Day celebrations.

DLF Malls introduces innovative mirrored messages

In Campaigns By M4G Bureau - June 30, 2023

The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other

A 75Media guide on how to create an impactful OOH campaign

In Research By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

Flow City, Broadsign partner to broaden access to global DOOH advertising

In Digital OOH By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store

In Campaigns By M4G Bureau - February 08, 2023

The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline

Heading Braille awareness building activity at Mumbai’s Growel's 101 Mall

In OOH News By Nisha Yadav - January 12, 2023

Growel's 101 Mall is committed to being socially responsible and has a history of participating in initiatives that benefit the community.

Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

In OOH News By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

Yatra of a new kind: When CAs met MSMEs as part of bus campaign

In Campaigns By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

In Digital OOH By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

Tanishq crafts an immersive experience centre where tradition meets technology

In Campaigns By M4G Bureau - October 19, 2022

Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai