Eyetalk Media Ventures sets big vision with XL DOOH

In Digital OOH By Rajiv Raghunath - January 17, 2024

XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech

Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

In Digital OOH By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH

Sonam Pradhan, Head - Integrated Media & Advertising, Mahindra Rise, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 07, 2022

Sonam comes with over 16 years of experience in media and advertising, and some of her major achievements in the past three years include the launch of Scorpio N, Bolero NEO, the All New-THAR, Mahindra XUV700 and Mahindra Electric Vision.

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

In OOH News By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022

In OOH News By M4G Bureau - June 01, 2022

An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.

“Data and measurability will bring in money for OOH”

In OOH News By M4G Bureau - March 11, 2022

Brand marketers share their perspectives on what they expect from OOH at the India Talks OOH Conference held on March 8 in Mumbai

India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more

Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8

In OOH News By M4G Bureau - February 25, 2022

Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’

‘Common industry currency is an absolute essential’

In Viewpoints By N Jayalakshmi - October 11, 2021

There is no difference between OOH and other advertising mediums like TV, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group

Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.