Results For "MUPI"
6 News Found
Roadside media business will see quicker recovery
In OOH News By M4G Bureau - May 27, 2020
At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin
SDMC invites 3 tenders for different formats
In OOH News By M4G Bureau - October 25, 2019
The tender is to allot advertising rights for unipole, toilet blocks and Flag/Mupi/Advertisement instruments/Product display platform/LED spread across their jurisdiction
SDMC floats new tenders for media allotment
In OOH News By M4G Bureau - January 03, 2019
A new tender floated for allotment of advertisement rights on flags, MUPIs, other advertising instruments, LED screens and through product displays in market clusters in South & Central zones
PayUmoney's campaign invites people to save more
In Campaigns By Satarupa Chakraborty - November 23, 2015
Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
JCDecaux India introduces digital media at KIA, Bangalore
In OOH News By Bhawana Anand - September 22, 2014
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens