Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.

In OOH News By Sakshi Sanghavi - April 19, 2024

The collective decision was taken by Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) bearing the Lok Sabha elections in mind.

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium