Results For "Local"
77 News Found
Chennai Metro attracts more local and international brands
In OOH News By Satarupa Chakraborty - July 18, 2016
With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.
"OOH plays a very important strategic role in our circle campaigns"
In Viewpoints By M4G Bureau - April 22, 2016
Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.
Collaborative approach from local bodies with IOAA is essential: Indrajit Sen
In OOH News By Nabamita Chatterjee - March 21, 2016
Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.
Max Get More creates maximum impact through OOH
In Campaigns By Satarupa Chakraborty - November 10, 2015
In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor campaign comprising mediums like hoardings, bus shelters, metro rails and local railway stations spanning around 7 major Indian cities.
Leverage digital technologies, localise messaging: Pradeep Shrivastava
In OOH News By VJ Media Bureau - July 28, 2015
Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialectâ€ on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.
99Acres.com looks to rebuild OOH presence
In OOH News By Bhawana Anand - July 06, 2015
After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.
Network Media Solutions calls the tune on Mumbai local trains
In OOH News By Kristle Vaz - June 19, 2015
The firm has introduced jingles on local trains that communicate both advertising and social messages
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Magicbricks reinforces local connect with tactical rollouts
In Campaigns By Bhawana Anand - April 27, 2015
Relevance, localisation and topicality of the medium are central to the campaign