Tuesday, May 21, 2019

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67 News Found

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH
DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Asian Paints taps rural India with Kabaddi League promos
Asian Paints taps rural India with Kabaddi League promos

In OOH News By M4G Bureau - May 16, 2019

The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019

Western Railways Ratlam Division invites bids for exclusive advertising rights
Western Railways Ratlam Division invites bids for exclusive advertising rights

In OOH News By M4G Bureau - May 14, 2019

The submission of bid and opening of Expression of Interest is on 17th May 2019

‘OOH is a key part of Mangaluru cityscape’
‘OOH is a key part of Mangaluru cityscape’

In Viewpoints By Ria Banerjee - April 16, 2019

Mohamad Nazeer, Commissioner, Mangaluru City Corporation talks about the various initiatives taken by the urban local body to open up and regulate outdoor advertising in the city

Asian Paints’ new campaign canvas: Calcutta’s art hub
Asian Paints’ new campaign canvas: Calcutta’s art hub

In Campaigns By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

SBI Life Insurance goes rural with awareness drive this World Health Day
SBI Life Insurance goes rural with awareness drive this World Health Day

In Campaigns By M4G Bureau - April 11, 2019

The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village

Delhi Govt approves Delhi Prevention of Defacement of Property Act, 2007
Delhi Govt approves Delhi Prevention of Defacement of Property Act, 2007

In OOH News By M4G Bureau - April 05, 2019

Urban local bodies will draft a policy for sites falling on public places within 2 months after completion of general elections

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement
Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

In Gallery By - April 04, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Skyrams lights up Coimbatore OOH with digital screens
Skyrams lights up Coimbatore OOH with digital screens

In OOH News By M4G Bureau - March 20, 2019

The OOH firm’s digital screens went live after the Madras High Court quashed the tender cancellation order issued by the local corporation

Laqshya Media Group launches cutting edge OOH planning tool
Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

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