Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024

In Digital OOH By M4G Bureau - April 18, 2024

2,035 Ocean screens showing Olympics related content across Europe

Laqshya Media Group turns the spotlight on The Roadster Life Co.

In Campaigns By Sakshi Sanghavi - April 08, 2024

Zakir Khan and Jacqueline Fernandez star in the campaign

‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

OAA 2024 contest will be open for entries from April 1, new award categories introduced

In OOH News By M4G Bureau - March 28, 2024

Entries to be submitted online latest by May 15

‘We Must DOOH Better’

In OOH News By Rajiv Raghunath - March 19, 2024

Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success

Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate

In OOH News By Rajiv Raghunath - March 19, 2024

Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

In OOH News By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

In OOH News By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

Kshema General Insurance entrusts Mudramax with media duties to drive its ‘Extremes Se Suraksha’ mission

In OOH News By M4G Bureau - March 07, 2024

The agency will craft and implement comprehensive media strategies across offline and online platforms

Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’

In Campaigns By M4G Bureau - February 23, 2024

The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching