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2 News Found
“We are open to formats that break the clutter”
In Viewpoints By Ria Banerjee - July 23, 2018
Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.
Dollar creates a buzz in Outdoor with Bollywood stars
In Campaigns By Ria Banerjee - June 08, 2018
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns