Eyetalk Media Ventures sets big vision with XL DOOH

In Digital OOH By Rajiv Raghunath - January 17, 2024

XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech

Jignesh Dawda, SVP, Bandhan Mutual Fund part of OAA 2023 Jury

In OOH News By M4G Bureau - June 05, 2023

OAA is one of the most respected forums in outdoor advertising, says Jignesh

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

In OOH News By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

‘Common industry currency is an absolute essential’

In Viewpoints By N Jayalakshmi - October 11, 2021

There is no difference between OOH and other advertising mediums like TV, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group

Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.

Kotak Mahindra rolls out multicity OOH campaign

In OOH News By M4G Bureau - March 26, 2021

The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.

‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’

In Viewpoints By Bhawana Anand - July 01, 2020

Dipankar Sanyal, CEO, Platinum Outdoors, shares that the firsthand experience of rolling out multicity campaigns in the pandemic scenario

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

Kotak Mutual Fund takes Investor Education to the Next Level

In OOH News By M4G Bureau - February 17, 2020

The BFSI brand launches a Pan-India campaign across platforms introducing Mr. SIP to consumers including OOH

Look who’s inviting now!

In Gallery By Shradha Mishra - November 14, 2018

Ranveer Singh is ambassador for Kotak Mahindra’s #IndiaInvited campaign