Vodafone paints the OOH landscape RED

In OOH News By Bhawana Anand - October 30, 2014

The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services

CenturyPly takes campaign to greater heights

In Campaigns By Nabamita Chatterjee - October 28, 2014

The leading plywood maker extended their'Khushiyon Ka Rangmanch' ad campaign- with the Felfie Festival. For this interviews were aired lived on 91.9 Friends FM, where the participants and the RJ was set 15 feet above ground level.

Amira joins the festivity to connect with consumers

In OOH News By Nabamita Chatterjee - October 21, 2014

More than 1,000 kg of Amira rice were used in the preparation of biryani which was offered to over 1,00,000 pandal visitors in Ballygunge, Kolkata

Parle connects with audience through Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

Greenlam Laminates boards Volvo buses in Kolkata

In Campaigns By Nabamita Chatterjee - October 17, 2014

Street talk executes the innovative campaign

Sony Bravia 4K Series delivers live experience in the outdoor

In OOH News By Nabamita Chatterjee - October 16, 2014

Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin

Vivanta launches strategic OOH campaign in the eastern markets

In Campaigns By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.

Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Kingfisher East Bengal Football Team unveiled at South City Mall, Kolkata

In OOH News By Nabamita Chatterjee - August 12, 2014

The event was also marked by the launch of'East Bengal Deo' by the players