Results For "Kerala"
96 News Found
KAIA means business when it comes to campaign duration
In OOH News By Rajiv Raghunath - October 03, 2016
In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam festival-centred campaigns on the very day the campaign duration ended.
Asian Paints promises stain free walls this Onam
In Campaigns By Nibedita Saha - August 29, 2016
MOMS executed a highly visible campaign for Asian Paints in all major cities across Kerala, covering more than 50,000 sq ft area.
Raymond brings in the festive spirit of Onam through OOH
In Campaigns By Nibedita Saha - August 26, 2016
Raymond partnered with MOMS Outdoor to promote and celebrate the everyday life with their new campaign,"Celebrate this Onam with Fashion.â€
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.
Unconventional solutions without restriction is the need of the hour
In OOH News By Athira Nair - December 28, 2015
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Street Furniture is a growing opportunity in Kerala
In OOH News By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.
Kerala is an emerging OOH destination for brands
In OOH News By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
Railway offers maximum reach for advertisements: Sudeesh V C
In OOH News By Athira Nair - December 23, 2015
Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face impact in trains, on platforms, and in waiting lounges.
Self-regulation is essential for the growth of industry: Varghese Thomas
In OOH News By Athira Nair - December 21, 2015
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.