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2 News Found
Anna Bager to succeed Nancy Fletcher as OAAA President & CEO
In OOH News By Rajiv Raghunath - July 23, 2019
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI