Vi John and Cupshup launch Vi John Premier League Campaign

In Campaigns By M4G Bureau - May 29, 2023

The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions

Adkom, Blip, Broadsign in pDOOH collaboration

In Digital OOH By M4G Bureau - May 12, 2023

The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.

Vistar Media and Broadsign partner to streamline pDOOH transactions

In Digital OOH By M4G Bureau - March 22, 2023

Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand

Yahoo makes Scope3 carbon neutral inventory available to advertisers

In Digital OOH By M4G Bureau - January 10, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns

In Digital OOH By M4G Bureau - October 19, 2022

“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.

US-based Intersection expands premium pDOOH offering with Broadsign Reach integration

In Digital OOH By Rajiv Raghunath - June 29, 2022

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs

NCRTC plans for FOB with travelator between Sarai Kale Khan RRTS Station & Hazrat Nizamuddin Rly Stn

In OOH News By M4G Bureau - April 12, 2022

Sarai Kale Khan station is one of the largest stations on 82 Km long Delhi- Ghaziabad- Meerut RRTS corridor. With Multi-Modal Integration (MMI) at its core, this 215 m long, 50 m wide and 15 m high RRTS station is strategically located in close vicinity of Delhi Metro Station, Indian Railway’s Hazrat Nizamuddin station and Vir Haqiqat Rai ISBT.

Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions

In Digital OOH By M4G Bureau - March 16, 2022

Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.

Ultraleap launches next-gen camera to complete the transition from touch to gesture

In Digital OOH By Rajiv Raghunath - January 14, 2022

“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap

Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH

In OOH News By Rajiv Raghunath - November 30, 2021

The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada