Orange Innovations boards Shatabdi trains with innovative media

In OOH News By Preethika Kotian - July 02, 2015

Northern Railway awarded the contract to Orange Innovations to install LCD screens on seat-backs of Shatabdi trains with the express purpose of offering high quality infotainment to passengers travelling on the premier trains. The screens also double up as OOH media for advertising.

Network Media Solutions crafts innovative media at Goa beaches

In OOH News By Kristle Vaz - June 12, 2015

The firm is augmenting the life guard services at the Goa beaches, creating in its wake attractive media for advertising

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Philips promotes juicer innovatively through street play

In Campaigns By Bhawana Anand - May 28, 2015

Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai

Roshan Space gets exclusive marketing rights on 6 sites at Mumbai airport

In OOH News By VJ Media Bureau - May 13, 2015

Roshan Space Brandcom has acquired exclusive marketing rights from Times Innovative Media Ltd (TIML) on six sites on Mumbai Airport Terminal 2 Elevated Road

Industry leaders to discuss OOH growth opportunities in Chennai & ROTN

In OOH News By VJ Media Bureau - May 06, 2015

The conference will provide a common platform for media owners, agency heads and brand marketers to discuss and identify new and innovative ways to drive OOH growth in the state

Philips innovatively showcases AirFryer

In Campaigns By Bhawana Anand - March 27, 2015

The brand launched a cutting-edge OOH campaign in Delhi to promote the kitchen appliance. The campaign was executed by Posterscope India

Vodafone crafts 3D innovation, runs on-ground activities in UP East

In Campaigns By Bhawana Anand - March 18, 2015

Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service

"We Have Selected Avenues Where The Audience Is Relaxed"

In Viewpoints By M4G Bureau - February 27, 2015

Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket.

Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru

In OOH News By Rajiv Raghunath - February 19, 2015

Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign