Kerala Tourism bets big on transit media

In OOH News By Bhawana Anand - January 30, 2019

The brand’s OOH campaigns will be seen at key airports in India, and in the UK

Jio Cinema brings alive iconic Disney characters on OOH

In Gallery By Shradha Mishra - January 29, 2019

The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai

Jio Cinema brings alive iconic Disney characters on OOH

In Campaigns By Shradha Mishra - January 29, 2019

The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai

Skechers appoints Leo Burnett India as creative agency

In OOH News By M4G Bureau - January 28, 2019

Leo Burnett India's Mumbai branch will look after the account

Skycom India invests in IR technology

In Digital OOH By M4G Bureau - January 28, 2019

The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens

‘New-age data driven metrics will the game-changer’

In Viewpoints By Rajiv Raghunath - January 25, 2019

Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers

Havas Group India hires Mayur Hola as NCD

In OOH News By M4G Bureau - January 21, 2019

Hola replaces Nima Namchu, who moved on from the agency in November last year

LG promotes new transparent LED film globally

In OOH Solutions By M4G Bureau - January 21, 2019

The company yet to launch this offering in Indian markets

1st Transit Media Talks Conference in Mumbai on Feb 28

In Gallery By - January 19, 2019

OOH stakeholders to chart the growth map for India’s transit media industry

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA