Results For "India"
941 News Found
Delhi airport emerging hub for global flyers
In OOH News By Sharmistha Mukherjee & Surajeet Das Gupta, Business Standard, New Delhi - January 17, 2014
Air India provides for over 41% of transit passengers at DIAL followed by Jet and IndiGo
'Need specialist agencies with a pan India presence'
In Viewpoints By M4G Bureau - January 15, 2014
Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and moreâ€¦
'Transparency, accountability & measurability key factors'
In Viewpoints By M4G Bureau - January 13, 2014
For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...
Sinex Systems collaborates with Trix International
In OOH News By VJ Media Bureau - December 17, 2013
Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.
Activation versus traditional OOH
In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.
Drink, but don't drive
In sync with the God-fearing Indian mindset, McCann Erickson a designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.