Results For "India"
1023 News Found
Lava'mesmerizes' the metros
In Campaigns By Jubilee Cardozo - November 06, 2014
After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.
Havas Media Group India wins integrated media duties for OCM India
In OOH News By VJ Media Bureau - November 05, 2014
Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand
Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad
In OOH News By Rajiv Raghunath - November 04, 2014
The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014
Armour Station TV launches its channel at 3 new railway stations
In OOH News By VJ Media Bureau - November 03, 2014
With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Delhi (Hazrat Nizamuddin).
Havas Media India wins integrated media duties of Assetz
In OOH News By Bhawana Anand - October 21, 2014
With a deep understanding of the real estate market, Havas Media Bangalore office will handle the integrated media duties for Assetz estimated at around Rs 15 crore, including OOH activities
Mattel Toys creates impact with larger-than-life display of Hot Wheels
In OOH News By Nabamita Chatterjee - October 20, 2014
Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.
Giving wings to India's first Red Bull Flugtag
In OOH News By VJ Media Bureau - October 20, 2014
The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics. Executed by 22feet Tribal Worldwide, the campaign received phenomenal response on social media platforms and at the event too.
Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul
In Viewpoints By M4G Bureau - October 14, 2014
During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: