Sony Pictures creates a jungle at Mumbai Metro station

In Campaigns By M4G Bureau - January 04, 2018

Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC

‘We are very bullish on potential of Indian DOOH market’

In Viewpoints By Amaan Kazmi - January 02, 2018

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital

Park Avenue showcases fashion that will ‘knock your socks off’

In Campaigns By M4G Bureau - December 28, 2017

The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions

AAI invites RFP for media rights at Khajuraho airport

In OOH News By M4G Bureau - December 27, 2017

The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee

Tourism bodies check into JCDecaux’s CityLights network to beckon travelers

In Campaigns By M4G Bureau - December 20, 2017

Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network

DMRC awards co-branding rights at 14 stations to 5 firms

In OOH News By M4G Bureau - December 20, 2017

Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one

ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

In OOH News By M4G Bureau - December 19, 2017

The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

In Gallery By M4G Bureau - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

In Campaigns By Bhawana Anand - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

In Research By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%