Activa 5G scripts the language of love

In Campaigns By M4G Bureau - April 19, 2018

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa

Railway media packages run out of steam

In OOH News By Bhawana Anand - April 18, 2018

Advertising rights will likely be handled by the various commercial divisions all over again

Exide is all charged up to check summer meltdown

In Campaigns By Ria Banerjee - April 16, 2018

The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc

Edelweiss cheers Indian icons at CWG 2018

In Campaigns By Bhawana Anand - April 16, 2018

The #BeUnlimited OOH campaign, planned and executed by MOMS Outdoor Media Solutions, features ace sports personalities Saina Nehwal, Dipa Karmakar, Mandeep Jangra, Heena Sidhu, Rani Rampal, and Manpreet Singh

Activation planned to promote Thums Up Charged No Sugar

In OOH News By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

British Council appoints Carat India to handle their media mandate

In OOH News By M4G Bureau - April 11, 2018

The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections

Publicis Media confirms Ecosys OOH acquisition

In OOH News By Bhawana Anand - April 11, 2018

The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India

Chinese Wisdom Media prospecting investment opportunities in India

In OOH News By M4G Bureau - April 10, 2018

Chinese Wisdom Media has 15 wholly-owned subsidiaries and two holding companies, covering 153 cities including Beijing, Shanghai, Chongqing, Changchun, Lanzhou, Huzhou, Changsha, Foshan, Fuzhou, and Hainan Province

‘Emotions’ mark Mumbai Indians OOH battle-cry

In Gallery By M4G Bureau - April 06, 2018

The campaign urges the Mumbai Indians fans to download the emojis from the MI app – that highlight different emotions like happiness, anger, passion, aggression and etc. with a catchy text ‘Game on Emotions On’ pasted on large size formats

‘Emotions’ mark Mumbai Indians OOH battle-cry

In Campaigns By M4G Bureau - April 06, 2018

The campaign urges the Mumbai Indians fans to download the emojis from the MI app – that highlight different emotions like happiness, anger, passion, aggression and etc. with a catchy text ‘Game on Emotions On’ pasted on large size formats