Results For "Icy-Varghese"
6 News Found
‘There is a shortage of digital inventory’
In Digital OOH By N Jayalakshmi - October 22, 2021
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
Where’s OOH headed in ‘God’s Own Country’?
In OOH News By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
'TG specific campaigns will change the way people look at OOH’ Introline
In Digital OOH By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala
In OOH News By Ria Banerjee - May 24, 2019
Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division
Zero Degree, PlayAds in partnership to market DOOH screens
In OOH News By Ria Banerjee - April 26, 2019
As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
PlayAds to operate 600 digital LED formats by September
In Digital OOH By Ria Banerjee - April 19, 2019
The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways