MP High Court directs municipal body to remove roadside hoardings

In OOH News By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

Midas Infratech bags exclusive outdoor ad rights in Haridwar

In OOH News By Bhawana Anand - June 16, 2017

The firm will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers.

Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.

Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam

In OOH News By Bhawana Anand - May 08, 2017

Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.

Brigade Enterprises builds long-term presence in the outdoor

In Campaigns By M4G Bureau - May 05, 2017

The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.

UPSRTC gears up to promote media opportunities in a big way

In OOH News By Rajiv Raghunath - April 25, 2017

The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil is also the plan to upgrade 44 important bus stations.

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

In OOH News By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

Ranchi municipal body swoops down on hoardings, industry calls move arbitrary

In OOH News By Satarupa Chakraborty - March 01, 2017

After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the city.

No pictures of ministers, political leaders on hoardings in poll-bound states: EC

In OOH News By VJ Media Bureau - January 11, 2017

In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements of the particular minister, leader or political party should be either removed or suitably masked