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82 News Found

Metrics, creative focus will augment OOH advertising: Brand marketers
Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

Ingersoll Rand takes Mobile Experience Centre across the country
Ingersoll Rand takes Mobile Experience Centre across the country

In Campaigns By M4G Bureau - July 23, 2018

The company designed a Mobile Experience Centre with state-of-the-art installations of its futuristic solutions that will cover over 200 customer touchpoints across North, West & South India

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’
Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

In OOH News By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings

Lloyd Mathias to chair OAA 2018 Jury
Lloyd Mathias to chair OAA 2018 Jury

In OOH News By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

Large format printer market posts strong growth in Q1 2018: IDC Report
Large format printer market posts strong growth in Q1 2018: IDC Report

In Research By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

Arihant Digi Prints installs EFI-VUTEk 5r
Arihant Digi Prints installs EFI-VUTEk 5r

In OOH Solutions By M4G Bureau - May 17, 2018

Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality at the highest rated throughput speeds along with a range of options at lowest total cost of ownership

Tanishq crafts a glittering outdoor presence
Tanishq crafts a glittering outdoor presence

In Gallery By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

Tanishq crafts a glittering outdoor presence
Tanishq crafts a glittering outdoor presence

In Campaigns By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

23,615 people join Colgate’s oral health initiative in Chennai
23,615 people join Colgate’s oral health initiative in Chennai

In Campaigns By M4G Bureau - August 23, 2017

The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush

Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana
Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana

In OOH News By M4G Bureau - April 25, 2017

Vritti iMedia, pioneers of Audiowala Bus Stand media, has won the sole rights on the Public Announcement System (PAS) in HP and Haryana state bus transport corporate bus stations

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