Revamped DLF Avenue opens with new mall media options

In OOH News By M4G Bureau - January 30, 2020

The mall’s focus is on integrated experience of Shopping, Dining and Culture, making it a destination to be in for Millennials and the discerning South Delhi consumers

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

NNI Promotions bags media rights for Kanpur & Gorakhpur markets

In OOH News By Bhawana Anand - November 29, 2019

The UP based media owning firm has bagged rights for unipoles in Kanpur and public utility in Gorakhpur

Bid open for sole advertising rights at Gorakhpur rly station

In OOH News By M4G Bureau - November 25, 2019

Gorakhpur station handles over 189 trains daily

HP’s Santosh Nair quits

In OOH News By Mohit Manghani - September 26, 2019

Santosh Nair, handling the position of Country lead and Category Manager of HP’s India region steps down from his position.

Ocean Outdoor acquires Visual Art Media as it expands European digital platform

In Digital OOH By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

From Tokyo to Delhi: UNIQLO approaches touchpoints for branding

In Campaigns By M4G Bureau - September 16, 2019

The Japanese apparel brand undertakes unique display activity to mark the opening of its 1st ever store in India

HP Inc. leverages retail stores with programmatic DOOH campaign

In Digital OOH By M4G Bureau - September 13, 2019

The brand demonstrates wireless printing feature through the video messaging in Indonesia

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens

In Digital OOH By M4G Bureau - July 09, 2019

The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada