Power of idea and creativity is what the OOH industry represents: Ajay Kakar

In OOH News By Sakshi Sanghavi - April 25, 2024

Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.

2nd Gujarat Talks OOH Conference inaugurated, knowledge sessions underway

In OOH News By M4G Bureau - April 23, 2024

Key figures from industry initiate the event, paving the way for discussions on the state's outdoor advertising progress.

Abhijit Sengupta, CEO, OAP Mediatech to model brand panel discussion at Gujarat Talks OOH today

In OOH News By Sakshi Sanghavi - April 23, 2024

The session will highlight the importance of national brands spending on OOH in Gujarat

Shravil Shridhar, Md, A. Shridhar Group joins the brand panel discussion at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 23, 2024

Shravil will be sharing his insights on how OOH can be leveraged for gaining maximum reach with target consumers

‘Gujarat beeps louder on the radar of national brands’

In Viewpoints By M4G Bureau - April 22, 2024

Amarjeet Singh Hudda, COO, Laqshya Media talks about expansive scope in Gujarat’s markets for OOH and how the major cities of the state are helping to facilitate it

Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising

In OOH News By Sakshi Sanghavi - April 22, 2024

Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech

Varun Agrawal, National Head - Key accounts, Unilumin to throw light on making the right choice of digital display solutions

In OOH News By Sakshi Sanghavi - April 20, 2024

Varun will share his viewpoints on price vs quality equation in the choice of digital display solutions, and other insights related to the subject

Rajkot outdoor exudes a busy look with diverse brands straddling the OOH canvas

In Campaigns By Sakshi Sanghavi - April 20, 2024

Both national and regional brands occupy vantage positions on the city’s OOH landscape

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

He will also throw light on various industry initiatives that are being planned to strengthen OOH share of client spends