Results For "Google"
38 News Found
‘pDOOH opens up a world of contextual, data-driven advertising’
In Viewpoints By Rajiv Raghunath - September 28, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners
Programmatic DV360-enabled campaign debuts in the Philippines
In Digital OOH By Rajiv Raghunath - September 09, 2021
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.
US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth
In OOH News By M4G Bureau - August 27, 2021
Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.
Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan
In OOH News By M4G Bureau - May 26, 2021
Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
In OOH News By Rajiv Raghunath - May 25, 2021
58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.
Experiential marketing agency 3CS establishes home base in San Diego
In OOH News By Rajiv Raghunath - February 19, 2021
3CS has an impressive client roster including Netflix, Lincoln and Google
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
Monica Bhatia appointed as Managing Director, Essence for Singapore
In OOH News By M4G Bureau - October 08, 2020
Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region
India sees increased mobility under Unlock Phase 1, says Google report
In Research By Bhawana Anand - July 01, 2020
The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential
How India travelled during lockdown?
In Research By M4G Bureau - June 10, 2020
Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states